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“But in the past several days you’re hard-pressed to find anyone ordering one.”īud Light has gone silent on social media since the partnership with Ms. We got cases and cases and cases of it sitting back there,” Mr. “Our number one selling beer up until a few days ago was what? Bud Light. Country singer Travis Tritt said he was deleting a contract rider with Anheuser-Busch products.Īnother country singer, John Rich, told Fox News’ Tucker Carlson that he’s pulling Bud Light from his downtown Nashville bar because it’s not selling. Singer Kid Rock shot up cases of Bud Light in an apparent protest of the beer brand’s partnership with Ms. Mulvaney, a biological man who identifies as a woman, as a brand ambassador has led to some fierce reactions. She believed that “it was really important that we had another approach.” Part of that brand “hangover” was that Bud Light was known for its “fratty, kind of out-of-touch humor,” Ms. “I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light,’” she said on the “Make Yourself at Home” podcast on March 30. One distributor shared a video on social media where he said he’d “never seen such little sales as in the past few days.” The man said that if he can’t sell the beer, he can’t feed his family.īud Light sales plunge following trans partnership Anheuser-Busch rep: “I’ve never seen such little sales as in the past few days… I can’t feed my family.” /HIQI0mK4oqīud Light sales have actually been in decline for years, according to Fox Business.Ĭorrecting that trend is what Alissa Gordon Heinerscheid said she is trying to do as the brand’s vice president of marketing.
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